Privacy Policy

2. Data We Collect

We collect the following categories of personal data:

2.1 Data You Provide Directly:

• Contact Information: name, email address, phone number, WhatsApp number
• Booking Details: pickup/drop-off locations, dates, vehicle preferences
• Communication Data: messages sent through contact forms

2.2 Data Collected Automatically:

• Technical Data: IP address, browser type and version, operating system, device type
• Usage Data: pages visited, time spent on pages, click patterns, referral source
• Location Data: approximate location based on IP address

2.3 Data from Third Parties:

• Advertising Data: information from Google Ads about how you interacted with our advertisements
• Analytics Data: aggregated data from Yandex Metrica about website usage

We do not collect sensitive personal data such as payment card details, health information, or government identification numbers through this website.

3. Legal Basis for Processing

Under GDPR Article 6, we process your personal data based on the following legal grounds:

• Consent (Art. 6(1)(a)): For marketing communications, non-essential cookies, and analytics tracking. You may withdraw consent at any time.
• Contract Performance (Art. 6(1)(b)): To process booking requests and provide our luxury car rental services.
• Legitimate Interests (Art. 6(1)(f)): To improve our website, prevent fraud, and ensure security. Our legitimate interests do not override your fundamental rights.
• Legal Obligation (Art. 6(1)(c)): To comply with Italian tax laws and other regulatory requirements.

4. How We Use Your Data

We use your personal data for the following purposes:

• Processing and responding to your booking inquiries
• Providing luxury car rental services
• Communicating with you about your reservations
• Sending promotional materials (with your consent)
• Analyzing website usage to improve user experience
• Measuring advertising campaign effectiveness
• Preventing fraudulent activities
• Complying with legal obligations

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect and store information. For detailed information about the cookies we use, please see our Cookie Policy.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Google Analytics, Yandex Metrica
• Advertising Cookies: Google Ads, remarketing pixels
• Social Media Cookies: Instagram, WhatsApp integration

You can manage your cookie preferences through our cookie consent banner or your browser settings.

6. Third Party Services

We share your data with the following third-party service providers:

6.1 Google Services (USA):

• Google Analytics 4 - website analytics
• Google Ads - advertising and conversion tracking
• Google Tag Manager - tag management

Google's Privacy Policy: policies.google.com/privacy

6.2 Yandex Metrica (Russia):

We use Yandex Metrica for website analytics including session recordings and heat maps. Yandex Privacy Policy: yandex.com/legal/privacy

6.3 Social Networks:

• Instagram (Meta) - social media integration
• WhatsApp (Meta) - customer communication

6.4 Hosting Provider:

Our website is hosted on servers located within the European Union.

7. Data Retention

We retain your personal data only for as long as necessary:

• Booking Inquiries: 3 years after last contact
• Marketing Data: Until consent is withdrawn
• Analytics Data: 26 months (Google Analytics default)
• Tax Records: 10 years (Italian law requirement)

8. Your Rights Under GDPR

Under the GDPR, you have the following rights:

• Right of Access (Art. 15): Request a copy of your personal data
• Right to Rectification (Art. 16): Correct inaccurate or incomplete data
• Right to Erasure (Art. 17): Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing (Art. 18): Limit how we use your data
• Right to Data Portability (Art. 20): Receive your data in a machine-readable format
• Right to Object (Art. 21): Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise your rights, contact us at privacy@prestigecars24.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali): www.garanteprivacy.it

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

• SSL/TLS encryption for data transmission
• Secure server infrastructure within the EU
• Regular security updates and monitoring
• Access controls and staff training
• Regular data backup procedures

While we strive to protect your data, no method of transmission over the Internet is 100% secure.

10. International Data Transfers

Some of our third-party service providers are located outside the European Economic Area (EEA). When we transfer data outside the EEA, we ensure adequate protection through:

• EU-US Data Privacy Framework (for US providers like Google)
• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions where applicable

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. For significant changes, we will provide prominent notice on our website.

We encourage you to review this policy periodically.

12. Contact Us

For any questions about this Privacy Policy or to exercise your data protection rights, please contact us: