Cookie Policy
Cookie Policy
Last updated: January 2025
This Cookie Policy explains how Prestige Cars 24 ("we", "us", "our") uses cookies and similar technologies on prestigecars24.com in compliance with the EU General Data Protection Regulation (GDPR) 2016/679, the ePrivacy Directive 2009/136/EC, and Italian Cookie Law (Provvedimento del Garante n. 229/2014).
2. How We Use Cookies
We use cookies for the following purposes:
- Ensuring our website functions properly
- Remembering your preferences and settings
- Analyzing website traffic and user behavior
- Measuring the effectiveness of our advertising campaigns
- Providing personalized content and advertisements
- Enabling social media features
3. Essential Cookies (Strictly Necessary)
These cookies are required for the website to function and cannot be disabled. They do not require consent under GDPR/ePrivacy.
| Cookie Name | Purpose | Duration |
|---|---|---|
| csrftoken | Security - prevents cross-site request forgery | 1 year |
| sessionid | Maintains user session | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
4. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous statistical data. These require your consent.
4.1 Google Analytics 4
We use Google Analytics to analyze website traffic and user behavior.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_* | Maintains session state | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Throttles request rate | 1 minute |
Provider: Google LLC (USA)
Privacy Policy: policies.google.com/privacy
Opt-out: Google Analytics Opt-out Browser Add-on
4.2 Yandex Metrica
We use Yandex Metrica for advanced analytics including session recordings and heat maps.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ym_uid | Unique user identifier | 1 year |
| _ym_d | First visit date | 1 year |
| _ym_isad | Ad blocker detection | 2 days |
| _ym_visorc | Session replay data | 30 minutes |
Provider: Yandex LLC (Russia)
Privacy Policy: yandex.com/legal/privacy
5. Advertising Cookies
These cookies are used to deliver relevant advertisements and track advertising campaign performance. These require your consent.
5.1 Google Ads
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion linking | 90 days |
| _gcl_aw | Stores click information from ads | 90 days |
| FPID | First-party identifier for ads | 2 years |
| IDE | DoubleClick remarketing | 13 months |
Provider: Google LLC (USA)
Opt-out: Google Ads Settings
5.2 Google Tag Manager
We use Google Tag Manager to manage tracking scripts. GTM itself does not store cookies but facilitates other tags that may.
7. Managing Cookies
You can control cookies in several ways:
7.1 Cookie Consent Banner
When you first visit our website, you can choose which cookie categories to accept or reject through our consent banner.
7.2 Browser Settings
You can configure your browser to block or delete cookies:
7.3 Opt-Out Tools
Note: Disabling certain cookies may affect website functionality and your user experience.
8. Your Consent
In accordance with GDPR and the Italian Cookie Law:
- Essential cookies do not require consent and are active by default
- Analytics, advertising, and social media cookies require your explicit consent before being placed
- You can withdraw consent at any time through our cookie settings or by clearing your browser cookies
- Withdrawing consent does not affect the lawfulness of processing before withdrawal
We record your consent choices and their timestamps for compliance purposes.
9. Policy Updates
We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates when this policy was last revised.
Significant changes will be communicated through a notice on our website or a new consent request.
10. Contact Us
If you have questions about our use of cookies, please contact us:
Prestige Cars 24
Via Giacomo Leopardi, 26, 20123 Milano MI, Italy
Email: privacy@prestigecars24.com
Phone: +39 339 106 9936
For more information about how we handle your personal data, please see our Privacy Policy.
6. Social Media Cookies
These cookies enable social media features and may track your browsing activity. These require your consent.
6.1 Meta (Instagram, WhatsApp)
We integrate Instagram feeds and WhatsApp chat buttons on our website.
Provider: Meta Platforms Inc. (USA)
Privacy Policy: facebook.com/privacy/policy